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    Nicole Williams Collective
    Culture

    Women are Breaking the Rules and Changing the Game

    Nicole Melissa PalmerBy Nicole Melissa PalmerJune 27, 20182 Mins Read
    Alexandria Ocasio Cortez
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    Women all over are understanding that they are under no obligation to be perfect, all they need to know is that they are enough.

    InStyle has chosen 50 fabulously fearless, “tough, outspoken, and consistent” women who you’ll get to read about in their August issue. This list celebrates women like Serena Williams (the cover star), Cardi B, and Emma Watson, all women who are unapologetic about their beauty, their brilliance, and their badassery. These ladies are creating an impact, raising their voice, and advocating for female empowerment and social change.

    Alexandria Ocasio-Cortez is one of our everyday badasses. She triggered the first primary challenge in New York 14th District in 14 years, to knock-off the No. 4 House Democrat – U.S. Rep. Joseph Crowley. Why does this matter so much? Because Crowley was a 10-term politician, seen as a potential future speaker of the House of Representatives. That was until he met, Alexandria Ocasio-Cortez who if she wins in November will be the youngest person in Congress. If that’s not badass, I don’t know what is.

    Shop: Messages of female empowerment

    For those of you who believe that things like this only happen to certain people, Ocasio-Cortez is Latina, who was born and raised in the Bronx, and is the daughter of a Puerto Rican immigrant. This former campaign organizer for Bernie Sanders, is a self-described Democratic Socialist, an educator, and activist who was also supplementing her work with jobs like bartending. Not to mention running on a platform of universal healthcare, tuition-free college, federal jobs guarantee, criminal justice reform, and the abolition of ICE.

    The question then becomes, what story have you been telling and how are you going to rewrite it?

    In a time when women still struggle to know their value, others are leading the way and proving that knowing who you are, the value you bring, and most importantly how to articulate it–is always a winning combination.

    Like the #InStyleBadAssWomen, Alexandria understands the power of ‘brand confidence, messaging, and sales.’ And though many are questioning whether Ocasio-Cortez’s radical platform can win in November, she is leaning into fear. Because as she said “there is nothing radical about moral clarity.”

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    Nicole Melissa Palmer
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    Nicole Palmer is a brand strategist, business coach, and the founder and CEO of Nicole Williams Collective, where she expertly blend management consulting with marketing communications prowess to elevate brands and fuel success. Through consulting and managed services, Nicole helps her clients build personal brands, pivot your careers, grow businesses, land media placements, and become thought leaders. Nicole is obsessed with watching women do good work, make good money, and do what God called them to do.

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