Are you looking to build an e-commerce business where passion meets profit and creativity drives commerce? If you’re an emerging boutique, e-commerce entrepreneur, or visionary with a product-based business, you might wonder about the right steps.
Let’s face it: carving out a successful space in the bustling e-commerce marketplace is no small feat. As a boutique owner, your role transcends beyond merely selling products; it’s about igniting demand, telling a compelling brand story, and aligning every activity with your brand vision.
Here are a few things to consider:
- Identify the unique gap your store fills in the market. What makes your boutique stand out in the retail industry?
- Dive deep into what makes your boutique special. Is it your product selection, brand story, or customer experience?
- Pricing isn’t just a number- it reflects your brand’s value. How will you price your products to reflect their worth and appeal to your target audience?
- Crafting a message is just the start. What’s your strategy for spreading the word, reaching hearts, and turning heads?
Things Every Product-Based Business Needs
Let’s explore a curated list of things that can set up your boutique or e-commerce store for success. And just so you know, while we personally use and trust the tools listed here, NWC might earn a commission through our site links at no extra cost to you.
Business Development
BRAND STRATEGY: Brand strategy and consistency help create a cohesive and recognizable identity that shapes how your customers perceive your business. Brand positioning helps inform your entire business (marketing efforts, messaging, and customer service) and fosters credibility and trust with your audience.
Website
SHOPIFY: As the #1 e-commerce platform, Shopify is the best for online sales – period. Shopify makes commerce better for everyone, from the world’s biggest brands and everyone in between. No one else gives you the backend integrations when it comes to e-commerce. So, if you’re a product-based business or entrepreneur and you’re not using Shopify, as a Shopify Partner, we can help you start and grow your e-commerce business. Click HERE to learn more.
Inventory
FASHIONGO: FashionGo is the leading B2B wholesale online marketplace that enables the fashion industry to connect and discover new opportunities. It’s how buyers and sellers of all stages shop smarter, sell more, and grow faster.
TRENDSI: Grow your online boutique with Trendsi dropshipping for easy inventory management, hassle-free fulfillment, and great product quality.
PRINTFUL: Start or grow your retail business with custom print-on-demand dropshipping without holding onto inventory.
Planner
Embarking on this entrepreneurial journey requires more than just enthusiasm; it demands a strategic plan. You need a well-crafted plan to amplify your brand’s presence, captivate your audience, and streamline your operations for profitable, stress-free success. Plus, REAL business owners use planners.
Lead Gen, CRM, Email & Text Marketing
KLAVIYO: A world-leading e-commerce marketing automation platform for email marketing, SMS, and automation for faster, more efficient growth. It intelligently stores, accesses, analyzes, and uses transactional and behavioral data to power highly targeted customer and prospect communications.
CONSTANT CONTACT: Market and sell your products with an all-in-one CRM, text, email marketing, and social scheduling software that drives ROI. People don’t always buy immediately, so you need tools to find, attract, and engage customers.
Photos
PRODUCT IMAGES
Attract your ideal target audience and increase your conversion rate by displaying your own original photos showing your products in use in a way that appeals to the people you want to buy from your store. Using product or lifestyle images without permission from the photograph’s creator or copyright holder is a crime. So the next time you’re tempted to use an image you found online or without permission, don’t. Take your own using a camera or your phone. Set up a small area with bright light or get a photography lightbox. If you don’t have a model, these mannequins are the perfect fill-in.
Are you stuck in your business and struggling to build a brand? Are you ready to transform your e-commerce dream into reality? CLICK HERE to learn more about how we can help you.
