Here’s how to take the perfect headshot—with tips and tricks on how to get the best results without shelling out the big bucks.
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With much emphasis on personal brands, it is highly important to have a professional headshot photo. A professional headshot or what I call your “personal brand logo” is an important part of your online presence. Like a business logo, your headshot shows up everywhere your personal brand is showcased online. Whether for your corporate profile, your website, or your LinkedIn profile, headshots though conservative, are in more demand than other types of photos.
What is a headshot photo and what makes a good one?
A headshot is a photo that captures the frame from your chest up or showing just your head and shoulders. A great headshot shows your personality, should look like you, and feel professional yet approachable. A good headshot helps your personal brand make a lasting and positive impression through imagery. The photo must be one that makes you look polished, confident, and relaxed. Headshots should be timeless while communicating your authentic personality and style. Another important element of a great headshot is eye contact. So you’ll want to capture yourself looking directly at the camera.
Headshot photographers can be a bit on the pricier side but you don’t need to necessarily hire one. You can either call up your best pal or do it yourself using your own camera or a smartphone and a tripod (or a bunch of books). The thing is, headshots can be a bit tricky. To help you take a great headshot photo, I’ll be sharing a thing or two on how to set up a shot and what to wear.
The Lighting
Though lighting can be challenging, it is one of the most important elements to getting a good headshot. Ensure your face is well lit and adjust the light as needed. Go for bright but indirect lighting. Direct overhead lighting and flashes can cause harsh and weird shadows, and make for a difficult editing process. Your best bet is to disable your flash and maximize good natural light. I suggest shooting early morning and in front of an open window.
The Background
A busy background can distract from your face so it’s always best to use one that’s plain. While you can liven things up with a bit of color — especially if you’re in a creative industry, you’ll want to stick to something more neutral. When shooting outdoors, you also want to go with plain backgrounds and in open shade.
The Attire
Choose outfits that fit well, are classic, and do not tell a time period. Opt for muted, solid, and dark colors that will bring attention to your face. While there is no need for multiple outfit changes, consider wearing a blazer for a few shots, and then taking it off to give options. Your headshot must showcase you, but don’t overdo it with the hair and makeup. Keep jewelry simple and to a minimum, or none at all – so as to not draw attention away from your face. And though you won’t see your shoes in your picture, go with a pair that makes you feel your best. Trust me, they will change your posture and make you stand with more confidence.
Now that you’re armed with some great tips to help get your headshots in order, be sure to have fun. Go ahead block out about two hours and say cheese!
