At Nicole Williams Collective, our mission is simple: to help impact-driven professionals and entrepreneurs build magnetic personal brands and businesses that attract the right opportunities and spark real transformation. When Dr. Shari Andrews came to us, she was already remarkable—an ER doctor, mom, and boutique owner. But her platform didn’t fully reflect the depth of her expertise or the power of her story. She wasn’t just a physician—she was a certified nutritionist, a personal trainer, and a voice that needed to be heard in the wellness space.
She had the vision. We brought the strategy.
The Challenge
Dr. Shari Andrews had built a solid reputation in her field, but the world only knew one side of her story—her credentials as a physician. What the public didn’t know was that she had a deep passion for holistic wellness, a strong personal philosophy rooted in lived experience, and a book—Find Your Pulse: Thriving in Career, Motherhood, and Self-Discovery—on the verge of release.
She needed a team that could help her package her brilliance, amplify her mission, and position her as the go-to authority for health, wellness, and personal transformation.
The Solution
Our job was to help elevate Dr. Shari from expert to thought leader. We worked alongside her to build a brand that reflects both her professional credibility and her personal values. Together, we:
- Refined her brand message to position her as a holistic wellness leader
- Rebranded her online presence across platforms like Instagram, Facebook, and LinkedIn
- Developed a clean, functional website and app to serve as her brand hub and content platform
- Launched PR outreach to align her book release with earned media placements and speaking opportunities
- Positioned her book as not just a resource, but a movement—anchored in community, clarity, and confidence
We didn’t just help Dr. Shari launch her brand—we are helping her claim her space and show up as the multi-dimensional powerhouse she is.
Meet the Dr. Shari Andrews Brand
Dr. Shari is the definition of multidimensional. From her Brooklyn beginnings to her career as an ER physician, she’s never shied away from hard work—or heart work. Her certifications in personal training and nutrition, along with her experience as a fashion entrepreneur featured at New York Fashion Week, prove that success doesn’t have to come in a single box.
Her upcoming book, Find Your Pulse, speaks to the modern woman who is juggling motherhood, career, health, and identity—and often feels like she’s barely holding it together.
“Wellness isn’t a luxury—it’s a birthright. You can’t pour from an empty cup, so prioritizing your health must be non-negotiable.”
Dr. Shari doesn’t just talk wellness—she lives it. She brings clinical wisdom, real-life perspective, and cultural insight to everything she does. The metaphor in her book title is no coincidence—Find Your Pulse is about taking stock of your rhythm, your resilience, and your readiness to reset.
From Physician to Public Voice
Through our partnership, Dr. Shari has become more than a health professional—she’s a wellness thought leader, an advocate for underserved communities, and a guide for women navigating the intersections of ambition and self-care.
She’s been featured on platforms like Sisters from AARP and the Tamron Hall Show, where she spoke openly about the emotional toll of the pandemic on frontline healthcare workers. She uses every platform—whether it’s in the ER, the boardroom, a podcast, or her Instagram feed—to educate, uplift, and empower.
Her mission is especially resonant in minority communities, where wellness is often deprioritized. Through coaching, fitness, and content creation, she’s determined to shift the narrative and close the gap.
What’s Next for Dr. Shari
As Find Your Pulse gets ready to hit shelves, Dr. Shari and our team are gearing up for a strategic book rollout that includes:
- Live wellness events and coaching activations
- Media appearances and interviews
- Collaborations with brands and community platforms aligned with her mission
And through it all, she continues to center her work on faith, family, and fulfillment. Her teenage son, Collin, remains her biggest motivator, and her commitment to legacy fuels her every move.
Brand Strategy that Creates Real Impact
At Nicole Williams Collective, we don’t just build brands—we help leaders own their story, lead with intention, and make room for the evolution they deserve.
Dr. Shari’s journey is a powerful reminder that it’s never too late to expand your platform, deepen your purpose, and become the face of the change you want to see.
Find Your Pulse isn’t just a book—it’s a mantra. And Dr. Shari Andrews isn’t just a client—she’s a powerful example of what’s possible when strategy meets story.
Dr. Shari’s book drops on May 16th but is currently available for pre-orders on Amazon.
And if you’re ready to build a magnetic brand of your own? Let’s work.
[Book a discovery call with us today].
