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    Shopping

    Retail Therapy: Black-Owned Brands on Amazon

    Nicole Melissa PalmerBy Nicole Melissa PalmerAugust 22, 20244 Mins Read
    Black-owned on Amazon
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    It’s August Black Business Month—an opportunity to support and uplift Black-owned businesses nationwide with our pocketbooks. And let’s be honest, who doesn’t love a little retail therapy? But this isn’t just any shopping spree; it’s a chance to make your purchases count by supporting Black-owned brands. From stylish clothing to delicious foods and even your go-to wellness and beauty essentials, there’s something for everyone. And the best part? Every purchase is a step toward empowering Black entrepreneurs and contributing to their success.

    Why Shop Black-Owned Brands?

    Shopping Black-owned brands isn’t just about getting cool stuff (though that’s definitely a perk). It’s about making a difference. Black-owned businesses are the backbone of their communities, creating jobs, fueling local economies, and bringing innovative products to the market. However, they often face unique challenges, like limited access to funding and resources. That’s where we, as consumers, come in.

    By choosing to buy from Black-owned brands, you’re not just a customer—you’re a supporter, a cheerleader, and a partner in their success. Plus, you get to enjoy high-quality products thoughtfully crafted with you in mind. It’s a win-win!

    Black-Owned Brands on Amazon You Need to Know About

    Ready to dive into some serious retail therapy? We’ve rounded up a list of must-have Black-owned brands on Amazon that you’ll want to add to your cart ASAP. Whether you’re looking to revamp your wardrobe, stock your pantry, or upgrade your self-care routine, these brands have got you covered.

    We independently evaluate all recommended products and services. If you click on the links we provide, we may receive compensation.

    • SistaBag: This brand gracefully intertwines African and Black culture. Born from a hobby by Michelle, a Nigerian American, the brand is a testament to the strength, beauty, and resilience within every woman.
    • Eleven by Venus Williams: Tennis Champ Venus Williams created her namesake athleisure brand to help women feel good in clothing on and off the court.
    • Partake Foods: Founder and CEO Denise Woodard created the brand after her daughter was diagnosed with multiple food allergies. They offer school-safe and top-nine allergen-free products (peanuts, tree nuts, eggs, wheat, milk, soy, fish, shellfish, mustard, sesame, and sulfates).
    • Savage X Fenty: Founded by Rihanna, Savage X Fenty is a size-inclusive lingerie brand for everybody and every mood.
    • Nicole Melissa Palmer: As a brand and business coach, she offers books and planners for personal growth and to be your most productive self.
    • Black Girl Subscreen: Founded by Shontay Lundy to provide sun protection without leaving a white cast, Black Girl Sunscreen is a go-to sun care brand for melanin-rich skin.
    • Eden Bodyworks: Eden Body Works offers solutions that target the most common skin and hair health concerns, be it a hair oil to prevent breakage or a deep-penetrating cream for the skin.
    • PuffCuff: Ceata E. Lash created the brand after realizing there weren’t any great products for securing her thick hair effortlessly without snagging it.
    • Flawless by Gabrielle Union: Founded by actress Gabrielle Union, this hair care line offers a variety of affordable products to hydrate, define, repair, and protect wavy, curly, and oily hair.

    Our Black-Owned Clients

    Want to discover more amazing Black-owned businesses? Check out a few of our clients HERE. They inspire us, and we’re excited to share them with you.

    Shop with Purpose

    This National Black Business Month, let’s make every purchase count. By shopping Black-owned brands, you’re doing more than just buying products and services—you’re supporting dreams, building communities, and contributing to a more inclusive economy. And trust me, that feels even better than the thrill of getting a package on your doorstep.

    So, treat yourself to a little retail therapy this National Black Business Month. Your purchases have power, and together, we can use that power to make a lasting impact.

    But don’t let the celebration stop at the end of August. Supporting Black-owned businesses is something we can do all year long. Keep exploring new brands, sharing your favorites with friends, and spreading the word about the incredible Black entrepreneurs who are making waves in their industries.

    Black Business Month Shopping
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    Nicole Melissa Palmer
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    Nicole Palmer is a brand strategist, business coach, and the founder and CEO of Nicole Williams Collective, where she expertly blend management consulting with marketing communications prowess to elevate brands and fuel success. Through consulting and managed services, Nicole helps her clients build personal brands, pivot your careers, grow businesses, land media placements, and become thought leaders. Nicole is obsessed with watching women do good work, make good money, and do what God called them to do.

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