If there’s one thing I know from my years as a brand and management services professional, as well as an event planner, it’s that trends shape decisions—whether it’s planning a high-stakes corporate retreat or a dream vacation. And when it comes to travel, staying ahead of trends isn’t just helpful—it’s essential.
Enter Unpack 2025, Expedia Group’s latest report, which breaks down what’s driving travelers’ choices this year. After analyzing data from 25,000 travelers across 19 countries, they’ve identified key trends shaping the way people book their getaways.
I’ve pulled three game-changing insights from the report that matter most, whether you’re a traveler, a business owner in the hospitality industry, or just someone itching for your next great escape.
And, of course—if you’re ready to turn these insights into action, stick around to book your next trip through our affiliate link at the end of this article.
1. Travelers Are Taking the Scenic Route—Literally
📍 63% of travelers are very likely to visit a “Detour Destination” in 2025
Forget the overcrowded tourist traps. This year, travelers are seeking off-the-beaten-path destinations that offer unique experiences and fewer crowds. Think hidden coastal towns instead of packed beaches or lesser-known cultural gems over mainstream city hubs.
💡 Project Manager Tip: If you’re planning a trip for a group, consider a more relaxed, immersive experience. Fewer crowds = smoother logistics.
Ready to take the road less traveled? Book your next adventure now!
2. The Rise of the “All-Inclusive Era”
🏨 60% year-over-year increase in global searches for all-inclusive stays
All-inclusive resorts aren’t just for family vacations anymore. Gen Z travelers are leading the charge, drawn to the stress-free booking, built-in experiences, and the luxury feel—all without the surprise expenses.
Top 3 reasons travelers love all-inclusive stays:
- Minimal stress (41%)—because vacation should be effortless.
- Ease of booking (39%)—no need to plan every little detail.
- The luxury factor (38%)—champagne on arrival? Yes, please.
💡 Event Planner Insight: All-inclusive stays streamline group travel planning. If you’re organizing a business retreat, wedding, or milestone celebration, this is your go-to option for seamless coordination and built-in luxury.
Where to go? Consider adults-only all-inclusives in the Caribbean or boutique-style all-inclusive resorts in Bali for a fresh take on the trend.
Simplify your next getaway—find the perfect all-inclusive resort now!
3. Chasing Once-in-a-Lifetime Experiences
🌌 80% of travelers say prime views for natural phenomena are a must
2024’s total solar eclipse sparked a travel boom, proving that people will go to great lengths to witness nature’s rarest events. For 2025, the Northern Lights (61%) and geological phenomena (30%)—like volcanoes, geysers, and hot springs—are at the top of the list.
💡 Project Planning Tip: If you’re organizing a bucket list trip, book accommodations early in destinations known for these rare sights.
Where to go? Opt for private vacation homes in rural or secluded locations to get the best views and a more intimate experience.
Don’t miss out on nature’s biggest spectacles—book your stay now!
Ready to Travel Smarter in 2025?
The way we travel is changing, and these trends prove it. Whether you’re seeking hidden gems, hassle-free luxury, or unforgettable natural wonders, now is the time to start planning.
And the best part? You don’t have to do it alone. Click below to find your next adventure and book your trip through our Expedia partner. Your dream vacation is just a few clicks away.
Let’s turn your travel dreams into reality.
