About us
SMART BRAND SOLUTIONS THAT FUEL RESULTS & GROWTH
Who We Are
Nicole Williams Collective is a boutique management consulting firm based in greater Atlanta, Georgia. Here, we integrate brand strategy, change management and strategic implementation to mobilize the right people, skills, and technology to help leaders and businesses across industries make mindset shifts, improve performance, and drive sustained results.
We’re experienced, results-driven, collaborative partners deeply invested in our clients’ success and providing solutions-based practices from a wide range of industries. Our expertise helps to strengthen personal and professional competencies, ensuring effectiveness and impact.
We provide a comprehensive suite of high-quality, customizable services from strategic advising to strategic planning, training, resource development, and management of special projects. to help them lead, succeed, and thrive. We also produce a business and lifestyle blog and podcast, as well as an online shop, making our website a place where entrepreneurship meets personal growth, success-driven strategies, and lifestyle inspiration for boss women.
Our Story
Founded in 2015 in NYC, Nicole Williams Collective was birthed by NICOLE PALMER’s need to bridge the knowledge, opportunity, and access gap for women seeking to package their expertise, advance their careers, and build profitable brands. As well as a deep desire to create mindset shifts and drive meaningful and sustainable change. In 2019, Nicole restarted the firm in Atlanta, Georgia and expanded its reach to serve private companies, various institutions, nonprofits, small businesses, and government agencies. As founder, Nicole, an award-winning brand strategist and business coach, is recognized and featured in the media for her thought leadership in brand strategy, marketing communications, and organizational development. Nicole’s work has earned her recognition and awards, including a United States Presidential Volunteer Gold Service Award from the Office of the President.
Our Vision
Improving the quality of life and experiences for individuals and communities through shifting mindsets, strengthening organizations, and creating transformative impact.
Our Mission
We work alongside leaders and organizations to enhance their effectiveness, drive strategic change, and promote sustainability through a comprehensive suite of high-quality, customizable services, including strategic advising, strategic planning, training, resource development, and project management.
MEET OUR TEAM
Small Team, Big Results.
Meet the dedicated team members who are passionate about moving our mission forward.
Nicole Palmer
Founder, CEO & Chief Strategist
Marie
Operations Manager
Natasha
Special Educational Programming
Rodney
Audio Editor
Company Culture
At Nicole Williams Collective, our core values
- – Integrity Always: Whether it’s a big project or a small detail, we approach everything with a commitment to excellence, knowing that quality is what builds trust and credibility.
- – Empowerment: We’re passionate about the freedom and possibilities that entrepreneurship brings—because we’ve lived it ourselves.
- – Creating Impact: We’re about solving problems, driving change and making the world a better place.
Coupled with the following key characteristics,
- – Obsessed with turning knowledge into practical frameworks
- – Loves empowering people
- – Obsessed with solving problems
…are the foundation of our company culture and the driving force behind our impact.
These principles guide all our activities, including collaborations, strategy design, and execution. We cultivate genuine relationships with our clients and the communities they serve, ensuring our work is impactful and tailored to their unique needs.
We believe you can do great work, be profitable, and serve others—all at the same time. Where some see limitations, we see endless opportunities. While we have processes and tools to guide us, our approach is far from one-size-fits-all. Every challenge and opportunity is unique, and we’re not afraid to shake things up, explore new angles, and ask, “What if…?”
Let's Connect
Contact us to join our client list, advertise with us, sponsor our podcast, reach our editors, and more.