About us
SMART BRAND SOLUTIONS THAT FUEL RESULTS & GROWTH
Who We Are
Nicole Williams Collective (NWC) is a boutique management consulting and marketing communications company based in Atlanta, Georgia. We’re where strategy meets soul—expertly blending left-brain strategy with right-brain creativity to elevate brands and drive meaningful success.
Through consulting and managed services, we partner with clients across diverse industries to align their vision, clarify their positioning, and achieve measurable, lasting results. Our expertise spans the full spectrum of strategic communications—branding, public relations, marketing, business consulting, events, and project management.
Beyond our client services, we also publish a business and lifestyle blog, host a purpose-driven podcast, and run an online shop—all created to uplift and amplify women’s voices while cultivating a culture of support, inspiration, and empowerment.
Our Story
Founded in 2015 in New York City, Nicole Williams Collective was born from Nicole Palmer’s vision to bridge the gap in knowledge, opportunity, and access for women ready to package their expertise, pivot their careers, and build profitable, purpose-driven brands.
More than a business, it began as a bold response to a deeper calling—to create mindset shifts, inspire confidence, and drive meaningful, sustainable change.
In 2019, Nicole relaunched the firm in Atlanta, Georgia, expanding its reach and reinforcing its mission to empower women and entrepreneurs through strategy, structure, and support.
Today, Nicole Palmer—a brand strategist, business coach, and communications expert—is known for her distinctive approach to brand building and organizational development. Her thought leadership has been featured across national media, and her impact has been recognized with several honors, including the United States Presidential Volunteer Gold Service Award from the Office of the President.
What began as a one-woman consultancy has grown into a trusted brand and management agency that continues to help individuals and organizations lead, succeed, and thrive.
Our Vision
To enhance the quality of life and experiences for individuals and communities by shifting mindsets, strengthening businesses, and creating transformative impact that extends beyond the boardroom or workplace.
Our Mission
To make success accessible, intentional, and transformative for women entrepreneurs and leaders. We do this through a comprehensive suite of high-quality, customizable services—including strategic advising, planning, training, resource development, and project management—that empower our clients to lead with clarity, grow with purpose, and thrive with confidence.
MEET OUR TEAM
Small Team, Big Results.
Meet the dedicated team members who are passionate about moving our mission forward.
Nicole Palmer
Founder, CEO & Chief Strategist
Marie
Operations Manager
Natasha
Special Educational Programming
Rodney
Audio Editor
Company Culture
At Nicole Williams Collective, our culture is rooted in purpose, powered by strategy, and driven by impact. We show up with heart, hustle, and a deep commitment to doing meaningful work that transforms lives and businesses.
Our Core Values
- Integrity Always: From big-picture strategy to the smallest detail, we lead with excellence—because quality builds trust and credibility.
- Empowerment: We believe in the freedom and possibility that entrepreneurship brings—because we’ve lived it, and we help others do the same.
- Creating Impact: We’re here to solve real problems, spark real change, and make the world better—one client, one project, one breakthrough at a time.
What Drives Us
We’re not just consultants—we’re thinkers, creators, and partners obsessed with:
- – Turning knowledge into practical, high-impact frameworks
- – Empowering people to own their voice and vision
- – Solving problems with creativity, strategy, and bold execution
These principles shape how we collaborate, lead, and deliver. We build real relationships with our clients and the communities they serve, designing solutions that are both strategic and personal.
We believe you can do great work, serve others, and be profitable—at the same time. Where others see barriers, we see opportunities. While we use proven systems and tools, we never default to a one-size-fits-all approach. Every challenge is an invitation to think differently, act boldly, and ask, “What if…?”
Let's Connect
Contact us to join our client list, advertise with us, sponsor our podcast, reach our editors, and more.