About us

SMART BRAND SOLUTIONS THAT FUEL RESULTS & GROWTH

Who We Are

Nicole Williams Collective is a management consulting firm based in greater Atlanta, Georgia. Here, we help professionals, entrepreneurs, and small business owners across industries make mindset shifts, drive strategic change, and create transformative impact. Our tailored strategies and personalized approach mobilize the right people, skills, and technologies to help improve performance, enhance brand presence, and drive growth and results. We are committed to providing flexible solutions resulting in measurable outcomes.

We provide a comprehensive suite of high-quality, customizable services from strategic advising to strategic planning, training, resource development, and management of special projects to help them lead, succeed, and thrive. We also produce a business and lifestyle blog and podcast, as well as an online shop, making our website a place where entrepreneurship meets personal growth, success-driven strategies, and lifestyle inspiration for boss women.

Our Story

Founded in 2015 in New York City, Nicole Williams Collective was birthed by NICOLE PALMER’s need to bridge the knowledge, opportunity, and access gap for women seeking to package their expertise, advance their careers, and build profitable brands. As well as a deep desire to create mindset shifts and drive meaningful and sustainable change. Since its start, Nicole has expanded the firm’s reach to serving private companies, various institutions, nonprofits, small businesses, and government agencies. As founder, Nicole, an award-winning brand strategist and business coach, is recognized and featured in the media for her thought leadership in brand strategy, marketing communications, and organizational development. Nicole’s work has earned her recognition and awards, including a United States Presidential Volunteer Gold Service Award from the Office of the President.

Our Vision

Improving the quality of life and experiences for individuals and communities through shifting mindsets, strengthening organizations, and creating transformative impact.

Our Mission

We work alongside leaders and organizations to increase effectiveness, drive strategic change, and foster sustainability by providing a comprehensive suite of high-quality, customizable services, including strategic advising, strategic planning, training, resource development, and management of special projects.

MEET OUR TEAM

Our Founder

Nicole Melissa Palmer

Nicole Palmer is the founder and CEO of Nicole Williams Collective, a mission-driven brand dedicated to helping others lead, succeed, and thrive. Formerly known as a brand strategist and business coach who teaches her professionals and entrepreneurs how to master their message, package their expertise, and build profitable brands so they can build a life they love. Nicole is obsessed with watching women do good work, make good money, and doing what God called them to do. A first-generation college graduate, Nicole is a native of Jamaica, West Indies, and earned her B.A. from CUNY Brooklyn College. She is also a Certified Wedding & Event Planner and a Georgia Notary Public. Nicole’s daughters are her biggest joys and best teachers, so when she’s not helping clients build their brands, you’ll find her enjoying family time, diving into a good book, or unwinding with Netflix. LEARN MORE >

Small Team, Big Results.

Meet the dedicated team members who are passionate about moving our mission forward.

Company Culture

At Nicole Williams Collective, our core values

– Integrity Always: Whether it’s a big project or a small detail, we approach everything with a commitment to excellence, knowing that quality is what builds trust and credibility.
– Empowerment: We’re passionate about the freedom and possibilities that entrepreneurship brings—because we’ve lived it ourselves.
– Creating Impact: We’re about solving problems, driving change and making the world a better place.

Coupled with the following key characteristics,

– Obsessed with turning knowledge into practical frameworks
– Loves empowering people
– Obsessed with solving problems

…are the foundation of our company culture and the driving force behind our impact.

These principles guide all our activities, including collaborations, strategy design, and execution. We cultivate genuine relationships with our clients and the communities they serve, ensuring our work is impactful and tailored to their unique needs.

We believe you can do great work, be profitable, and serve others—all at the same time. Where some see limitations, we see endless opportunities. While we have processes and tools to guide us, our approach is far from one-size-fits-all. Every challenge and opportunity is unique, and we’re not afraid to shake things up, explore new angles, and ask, “What if…?”