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    What Is A Business Integrator And Do You Need One?

    Nicole Melissa PalmerBy Nicole Melissa PalmerAugust 19, 20213 Mins Read
    Why you need an obm
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    Find out what a Business Integrator does, how they serve you, and why and when you need to hire one.

    As tech transforms work as we know it, it’s easy to see why remote is the future of work. More employees are seeking work-from-home options, and companies like Microsoft, Twitter Shopify, Spotify, and Amazon, are increasingly embracing a hybrid work model and exploring digital headquarters (VHQ).

    Building and maintaining functional teams and empowering leaders is not an easy task. Doing so virtually presents even more of a challenge, especially for those just starting out. But for better or for worse, remote work is here to stay — leaving employers with questions.

    How do they deal with the isolation, the longer hours, and the burnout their workers may experience? How do they keep employees engaged? How do they bring remote and in-person staff together, both for official work and casual interactions? How do they go about optimizing people, processes, priorities, and strategies for continued growth?

    Enters the Business Integrator.

    The Business Integrator is a position that has existed for years amongst tech and online startups. Also known as an Online Business Manager, a Director of Remote Work, or in more traditional terms, the right-hand partner to the CEO or a business owner. An Integrator is a skilled professional who is a problem-solver and an expert at executing efficiently. Integrators are also savvy, understand the technical issues, and work behind the scenes to help streamline the path to success. More importantly, an OBM ensures employees are equipped with the tools, training, and support they need to pull forward toward a common vision, mission, and goal.

    When to hire an OBM?

    Are you starting to gain more clients, more opportunities, and corner new markets? Starting to feel frustrated and overwhelmed? Then you’re in need of someone to streamline your results.

    Still not sure if you need an OBM or business integrator? Okay. You need to hire a business integrator if you need help to:

    • Harness your vision and execute your plans or ideas
    • Provide leadership, management, and accountability for your team
    • Better tracking, systems, and processes but no time to implement them
    • Effectively manage people, projects, and tasks to meet deadlines
    • Figure out what platforms and systems to solve your particular needs
    • Oversee daily operations including strategic communication, sales, and marketing

    As your Virtual Strategic Partner and Remote Business Manager, we’ll help you go from chaos to clarity and ideas to impact. Think of us as your secret weapon working behind-the-scenes to help you strategize and streamline your path to success.

    Learn More

    Career Tips digital transformation remote work work from home
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    Nicole Melissa Palmer
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    Nicole Palmer is a brand strategist, business coach, and the founder and CEO of Nicole Williams Collective, where she expertly blend management consulting with marketing communications prowess to elevate brands and fuel success. Through consulting and managed services, Nicole helps her clients build personal brands, pivot your careers, grow businesses, land media placements, and become thought leaders. Nicole is obsessed with watching women do good work, make good money, and do what God called them to do.

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