This entrepreneur launched a brand to change the narrative after seeing Haiti at the bottom of a list ranked by gross domestic product.
Today, I’m excited to introduce you to someone who is making a real difference in a big way with Haitian coffee. If you don’t know Beverly Malbranche, you are in for a real treat.
If you have ever wondered about starting a business and if it’s right for you, you will love today’s episode! We cover why coffee is the way Beverly makes a cultural and economic impact and how to grow your business through grants and pitch competitions.
Beverly shares what she would tell someone scared to launch and the importance of brand strategy to business growth.
Increasing Caribbrew and Haiti’s Brand Awareness
Beverly Malbranche is the Founder of Caribbrew, a Black-owned Haitian coffee brand that sources coffee, cacao, and other products from Haitian farmers. Beverly wanted to make an impact while honoring her homeland of Haiti but wasn’t sure how to do so. Now, through Caribbrew, she brings us coffee-inspired food and beauty products while helping to rebuild Haiti’s coffee industry.
In the episode, Beverly shares how she built her brand from the ground up through resourcefulness and determination. We also discussed how brand strategy, digital tools, and pop-ups played a key role in driving brand awareness for Caribbrew.
I’ve always been a hot chocolate girl and have never really enjoyed coffee. Until I came across this coffee brand, which brings centuries-old coffee, cocoa flavors, and aromas of the Caribbean to the world. The brand is known for its hand-picked Arabian beans, which are roasted in small batches to ensure freshness and quality.
Making an Impact, One Cup at a Time
Growing up in Haiti, Beverly felt compelled to give back to the Haitian economy after moving to the U.S. as an international student. Knowing that Haitian coffee used to be well renowned in the 1960s and inspired by her uncle, a coffee connoisseur, she decided to embark on a journey to revive Haiti’s coffee industry.
Launched in 2018, Caribbrew partners with more than 100 coffee and cocoa farmers in Haiti and pays above the fair trade minimum. The company hires young people in Haiti’s capital to package and export the coffee. The coffee is then sent to the U.S. shipping facility in New Jersey, where 75% of its employees are women. Beverly understands that if her partner thrives, she thrives. So, with that understanding, Caribbrew provides technical assistance and a revolving no-interest loan fund to their Haitian partner farmers.
To shop Caribbrew you can visit their website at Caribbrew.com and use code NICOLEPALMER to get 10% OFF your order.
You can also buy Caribbrew coffee on Amazon and at Sprouts Farmers Market nationwide. And remember, the decision you make to purchase from Caribbrew can make a fair and dignified income possible for Haiti’s coffee growers, provide better access to education, and contribute to strengthening communities.
